Brand Cards
Meet the brand card. In its default view you'll see the mission statement, the company's sector, and two small but important elements: Mission Themes and a Verification Checkmark.
Mission Themes
Themes are plain-language tags that describe the intent behind a mission, like Inspiration, Innovation or both.
Each mission carries up to three, chosen from our schema of 33 themes.
Verification Checkmarks
Two Checks = Official. Explicitly labeled as a company's mission statement.
One Check = Attributed. A credible equivalent, such as a primary goal or CEO quote.
No Check = Unverified. Not yet fully verified.
Brand Cards — Expanded
Click any card to expand it and view a description, HQ country, founding year, company size, and a link to the profile page.
Profile pages also contain a link to the company's website.
Filters & Collections
Filter by sector, ownership type, stage or employee count. Use Themes to find missions that share a common intent across sectors.
Explore our trending and noteworthy collections to be inspired.
Mission statements behind the world's leading brands
A curated and growing database.
Proton develops privacy-focused digital services including encrypted email, calendar, drive, and VPN tools.
Headquartered in:
Switzerland
Year founded:
2014
Private
Scale-up
201–500
employees
5
- No items found.
Pinterest is a visual discovery and social media platform allowing users to share curate and organize images and ideas.
Headquartered in:
United States
Year founded:
2010
Public
Established
501–1,000
employees
5
- No items found.
Miro provides a collaborative online platform for visual brainstorming and team planning.
Headquartered in:
Netherlands
Year founded:
2011
Private
Scale-up
1,001–5,000
employees
5
- No items found.
Patagonia remains committed to environmental activism and sustainable manufacturing practices as an outdoor apparel and equipment company.
Headquartered in:
United States
Year founded:
1973
Private
Established
1,001–5,000
employees
5
B Corps
Dropbox is an American file hosting and cloud storage company providing file synchronization and collaboration services globally.
Headquartered in:
United States
Year founded:
2007
Public
Enterprise
1,001–5,000
employees
5
- No items found.
Greenpeace works to protect endangered species and prevent environmental abuses through direct action as an international environmental organization.
Headquartered in:
Netherlands
Year founded:
1971
Nonprofit / Charity
Established
1,001–5,000
employees
5
Charities
Adidas is a German multinational athletic apparel and footwear manufacturer based in Herzogenaurach.
Headquartered in:
Germany
Year founded:
1949
Public
Enterprise
10,001+
employees
5
- No items found.
Airbnb operates an online hospitality platform enabling hosts to list and travelers to book short and long-term accommodations globally.
Headquartered in:
United States
Year founded:
2008
Public
Enterprise
5,001–10,000
employees
5
S&P 500
Adobe is a software company producing creative and document management applications.
Headquartered in:
United States
Year founded:
1982
Public
Enterprise
10,001+
employees
5
S&P 500
Nike is an apparel and footwear manufacturer producing athletic and lifestyle products.
Headquartered in:
United States
Year founded:
1964
Public
Enterprise
10,001+
employees
5
S&P 500
Visa is a payments technology company connecting consumers, businesses, and banks.
Headquartered in:
United States
Year founded:
1958
Public
Enterprise
10,001+
employees
4
S&P 500
Pfizer is a pharmaceutical company producing medications for various therapeutic areas including vaccines.
Headquartered in:
United States
Year founded:
1849
Public
Enterprise
10,001+
employees
5
S&P 500
CrowdStrike offers a cybersecurity software platform for endpoint protection and threat detection.
Headquartered in:
United States
Year founded:
2011
Public
Enterprise
5,001–10,000
employees
5
S&P 500
Trending
Uber is a ride-sharing and food delivery platform providing transportation and logistics services.
Headquartered in:
United States
Year founded:
2009
Public
Enterprise
10,001+
employees
5
S&P 500
McDonald's is a fast-food restaurant chain franchising and operating restaurants worldwide.
Headquartered in:
United States
Year founded:
1940
Public
Enterprise
10,001+
employees
5
S&P 500
Amazon provides e-commerce, cloud computing, online advertising, and digital streaming.
Headquartered in:
United States
Year founded:
1994
Public
Enterprise
10,001+
employees
5
S&P 500
Tesla designs and manufactures electric vehicles and energy storage systems.
Headquartered in:
United States
Year founded:
2003
Public
Enterprise
10,001+
employees
5
S&P 500
Trending
Apple designs, manufactures, and markets mobile communication and media devices.
Headquartered in:
United States
Year founded:
1976
Public
Enterprise
10,001+
employees
5
S&P 500
Trending
Google is a search engine and ad platform under the holding company Alphabet, which has other bets including Waymo and Verily.
Headquartered in:
United States
Year founded:
1998
Public
Enterprise
10,001+
employees
5
S&P 500
AI
Eli Lilly discovers, develops, manufactures, and markets pharmaceutical products.
Headquartered in:
United States
Year founded:
1876
Public
Enterprise
10,001+
employees
5
S&P 500
Microsoft develops software, services, devices, and solutions.
Headquartered in:
United States
Year founded:
1975
Public
Enterprise
10,001+
employees
5
S&P 500
AI
UnitedHealth provides healthcare services including insurance, physician networks, and digital health platforms.
Headquartered in:
United States
Year founded:
1977
Public
Enterprise
10,001+
employees
5
S&P 500
Cleo AI develops an AI-powered financial assistant that helps users budget, save, and build credit via chat.
Headquartered in:
United Kingdom
Year founded:
2016
Private
Scale-up
201–500
employees
3
AI
KAYAK operates a travel search engine that aggregates flight, hotel, and car rental deals from across the web.
Headquartered in:
United States
Year founded:
2004
Public
Enterprise
501–1,000
employees
3
- No items found.
Find the missions that matter
Filter companies by sector and size or narrow your results by the themes contained within the statement.
By sector
Technology, finance, retail, manufacturing, and more. See how brands in different sectors frame their missions.
By company size
Startups move differently than enterprises. Compare how scale shapes what companies claim to stand for.
By themes
Sustainability, innovation, empowerment, wellbeing. Find the statements that align with what you care about.
By country (soon)
Companies speak differently across regions. See how location and culture shape the statements that matter.
Word for Word
Writings on the mission-led organisations making an impact.
